Liquor

Client: Allied Domecq Spirits USA, Westport, Conn.
Product Promoted: Sauza Tequila
Objective: To leverage Sauza's point of difference as "The Better Tequila Experience" through eye-catching materials that reinforce the "Stay Pure" message.
Introduction: April 2001
Construction/Materials: Pennant: vinyl; string lights: plastic, lights
P-O-P Companies: Matrix Group (pennant), Westwood, N.J.; American Accessories (string lights), Knoxville, Tenn.

Client: United Distillers & Vintners, Stamford, Conn.
Product Promoted: Pampero Aniversario imported rum
Objective: The unit was designed to highlight the premium rum brand in bars and restaurants by conveying a high-quality image.
Distribution: Upscale bars and restaurants
Construction/Materials: Leather, acrylic, wood
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Brown Forman Co., Louisville, Ky.
Product Promoted: Tuaca liqueur
Objective: To enhance Tuaca's shelf visibility and provide consumers with new usage ideas, an illustrated recipe brochure is displayed in a Talker Pocket literature holder that snaps to the shelf pricing channel.
Distribution: Supermarkets and liquor stores
Construction/Materials: Clear PVC vinyl
P-O-P Company: Talker Pocket Corp., Novato, Calif.

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Kessler blended whiskey
Objective: A seasonal tie-in was used to promote brand awareness of the whiskey. The case card has lug-ons on the front and back with the roof extending out to mimic an awning.
Distribution: Supermarkets, liquor stores, restaurants
Construction/Materials: Litho and chipboard
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: Coddington, Chadwick & Meyerson, New York
Distribution: Liquor stores and duty-free shops
Size of Run: 1,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: A "furniture quality" display was needed to reflect the upscale, traditional image of Abelour single malt scotch. It is made of stained and lacquered wood with solid brass fixtures and rails, and etched and filled brass logo plates.

Client: Remy Amerique Inc., New York
Size of Run: 7,875
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: The strategy was to create a freestanding display that would introduce a hip product (cognac) in a cluttered and mature product category. It had to be easy to set up, versatile in its placement possibilities and fresh in appearance. The entrant company says 100% placement was achieved and another production run has been requested.