Liquor

Product: Jameson Irish whiskey
Number of displays: 1,000 in first run
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Liquor stores and supermarkets
Introduction: March 2001
Duration: Permanent
Construction: Powder-coated metal, metallic laminated panels, acrylic shelves, stainless steel cables, wood laminate base
Display set-up: Distributor salesforce
This contemporary floorstand was created to entice a younger customer base to try Jameson Irish whiskey.

Client: Heaven Hill Distilleries, Bardstown, Ky.
Producer: Flair Display, Bronx, N.Y.
Comments: In addition to functioning as the display's base, a half-cask reinforces Evan Williams' authentic Kentucky heritage and the fact that the bourbon is aged seven years. The campaign ties in to print and outdoor media and helps gain significant in-store visibility.

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Kessler blended whiskey
Objective: A seasonal tie-in was used to promote brand awareness of the whiskey. The case card has lug-ons on the front and back with the roof extending out to mimic an awning.
Distribution: Supermarkets, liquor stores, restaurants
Construction/Materials: Litho and chipboard
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Windsor Canadian blended whisky
Objective: The strategy behind the "replica scoreboard" display is to creatively generate brand awareness. The use of the LED clock on the display continuously draws attention to the Jim Beam product.
Distribution: Sports bars
Construction/Materials: Painted wood materials, screenprinted graphics, four-color process printed replaceable header

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Client: The Alison Group, North Miami, Fla. (for Smirnoff)
Product Promoted: New flavors of Smirnoff vodka
Objective: By showcasing the new bottle design in a large format and exciting colors, the company was able to generate excitement for Smirnoff's new flavors. The 6-foot-high display was assembled easily and quickly.
Distribution: Liquor stores
Construction/Materials: Corrugated
P-O-P Company: ExpoBox America, Kingston, N.Y.