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Liquor

  • Jameson Floorstand

    Product: Jameson Irish whiskey
    Number of displays: 1,000 in first run
    P-O-P company: Acrylic Designs Inc., Springfield, Vt.
    Distribution: Liquor stores and supermarkets
    Introduction: March 2001
    Duration: Permanent
    Construction: Powder-coated metal, metallic laminated panels, acrylic shelves, stainless steel cables, wood laminate base
    Display set-up: Distributor salesforce
    This contemporary floorstand was created to entice a younger customer base to try Jameson Irish whiskey.
    Jameson Floorstand
  • Evan Williams Floor Display

    Client: Heaven Hill Distilleries, Bardstown, Ky.
    Producer: Flair Display, Bronx, N.Y.
    Comments: In addition to functioning as the display's base, a half-cask reinforces Evan Williams' authentic Kentucky heritage and the fact that the bourbon is aged seven years. The campaign ties in to print and outdoor media and helps gain significant in-store visibility.
    Evan Williams Floor Display
  • Smirnoff Vodka Standees

    Client: The Alison Group, North Miami, Fla. (for Smirnoff)
    Product Promoted: New flavors of Smirnoff vodka
    Objective: By showcasing the new bottle design in a large format and exciting colors, the company was able to generate excitement for Smirnoff's new flavors. The 6-foot-high display was assembled easily and quickly.
    Distribution: Liquor stores
    Construction/Materials: Corrugated
    P-O-P Company: ExpoBox America, Kingston, N.Y.
    Smirnoff Vodka Standees
  • DeKuyper Disco Ball Case Stacker

    Client: Jim Beam Brands Co., Deerfield, Ill.
    Products Promoted: DeKuyper cordial line
    Objective: When the "disco ball" rotates, the reflection off the mirrored, concave background produces a spectrum of lights on the bottles and the surrounding area. This offers a hip holiday image for the product line.
    Distribution: Supermarkets and liquor stores
    Construction/Materials: Cardboard, multi-mirrored ball, fiber poles, battery-powered motor
    P-O-P Company: Rapid Displays, Chicago
    DeKuyper Disco Ball Case Stacker
  • Sauza Tequila Pennants & Lights

    Client: Allied Domecq Spirits USA, Westport, Conn.
    Product Promoted: Sauza Tequila
    Objective: To leverage Sauza's point of difference as "The Better Tequila Experience" through eye-catching materials that reinforce the "Stay Pure" message.
    Introduction: April 2001
    Construction/Materials: Pennant: vinyl; string lights: plastic, lights
    P-O-P Companies: Matrix Group (pennant), Westwood, N.J.; American Accessories (string lights), Knoxville, Tenn.
    Sauza Tequila Pennants & Lights
  • Pampero Aniversario Glorifier

    Client: United Distillers & Vintners, Stamford, Conn.
    Product Promoted: Pampero Aniversario imported rum
    Objective: The unit was designed to highlight the premium rum brand in bars and restaurants by conveying a high-quality image.
    Distribution: Upscale bars and restaurants
    Construction/Materials: Leather, acrylic, wood
    P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.
    Pampero Aniversario Glorifier
  • Tuaca Shelf Display

    Client: Brown Forman Co., Louisville, Ky.
    Product Promoted: Tuaca liqueur
    Objective: To enhance Tuaca's shelf visibility and provide consumers with new usage ideas, an illustrated recipe brochure is displayed in a Talker Pocket literature holder that snaps to the shelf pricing channel.
    Distribution: Supermarkets and liquor stores
    Construction/Materials: Clear PVC vinyl
    P-O-P Company: Talker Pocket Corp., Novato, Calif.
    Tuaca Shelf Display
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