Liquor

Display theme encourages shoppers to purchase vodka for the party season

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Malibu Holiday Pole Display
Marketer: United Distillers & Vintners North America
Producer: Design Display Croup Inc., Carlstadt, N.J.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday 1999 Pole Topper Mobile
Marketer: Remy Amerique Inc.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Retail Channel: Liquor Stores
Display Type: Motion, Light or Sound Displays
Campaign: Absolut Jackpot Mass Display
Marketer: Seagram Americas
Producer: Upshot, Chicago

Product: Kahlua Rum-Cola
Number of displays: Varies per P-O-P item; from approximately 2,000 (for pole toppers) to 1 million (for napkins)
P-O-P companies: Tuxis Group (design), Westport, Conn.; American Accessories, Knoxville, Tenn.; DJ Graphics, Nyack, N.Y.; Forest Manufacturing, Twinsburg, Ohio; Reproduction Services, Bridgeport, Conn.; Westcott Displays, Detroit
Distribution: Bars, restaurants, nightclubs and liquor retailers
Introduction: May 2000
Duration: Temporary
Display set-up: Field staff

Client: DraftWorldwide, Chicago, for Brown-Forman, Louisville, Ky.
Distribution: Liquor stores and grocery stores
Size of Run: 3,000
Producer: Rapid Displays, Chicago
Division: Temporary, Liquor: Distilled Spirits -- Illuminated or Neon
Objectives: The display is designed to highlight Jack Daniel's gift decanters by conveying the family spirit of the holidays. Garland, blinking holiday lights, graphics and the centerpiece statue of "Gentleman Jack" wearing a red scarf, evoke the warmth of home and hearth.

Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder