Liquor

Client: E. & J. Gallo Winery, Modesto, Calif.
Distribution: Supermarkets
Size of Run: 2,499
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Cordial and Wines
Objectives: A traffic-stopping mass display piece was needed that would enhance the current upscale contemporary image of Turning Leaf while integrating the brand's sales promotion with Talk Magazine.

Display theme encourages shoppers to purchase vodka for the party season

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday 1999 Pole Topper Mobile
Marketer: Remy Amerique Inc.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Retail Channel: Liquor Stores
Display Type: Motion, Light or Sound Displays
Campaign: Absolut Jackpot Mass Display
Marketer: Seagram Americas
Producer: Upshot, Chicago

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Malibu Holiday Pole Display
Marketer: United Distillers & Vintners North America
Producer: Design Display Croup Inc., Carlstadt, N.J.

Client: DraftWorldwide, Chicago, for Brown-Forman, Louisville, Ky.
Distribution: Liquor stores and grocery stores
Size of Run: 3,000
Producer: Rapid Displays, Chicago
Division: Temporary, Liquor: Distilled Spirits -- Illuminated or Neon
Objectives: The display is designed to highlight Jack Daniel's gift decanters by conveying the family spirit of the holidays. Garland, blinking holiday lights, graphics and the centerpiece statue of "Gentleman Jack" wearing a red scarf, evoke the warmth of home and hearth.

Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder