Liquor

Client: The Patron Spirits Co., Las Vegas, NV
Introduction: May 15, 2004
Size of Run: 500
Distribution: Bars & Restaurants
Dimensions (H x W x D): 23" x 11" x 0.5"
Weight: 7 lb.
Producer: Active International, Pearl River, NY

Client: Jim Beam Brands Co., Deerfield, IL
Introduction: April 1, 2003
Size of Run: 1,085
Distribution: Off-premise accounts including Rite Aid and Southern Wine & Spirits
Dimensions (H x W x D): 6' x 2'0" x 2'10"
Weight: 110 lb.
Producer: Moldrite Products Inc., Waukesha, WI

Client: United States Beverage Co., Stamford, Conn.
Comments: This single-width case card taps into a cool beach scene.

Client: Absolut Spirits Co., New York
Introduction: March 2004
Distribution: Liquor stores, supermarkets, on-premise accounts
Size of Run: 3,600
Dimensions (H x W x D): 3'3" x 1'11" x 1'0.5"
Weight: 25 lb.
Producer: G2 Worldwide, New York
Comments: Absolut poured more than $10 million into the launch of Level. P-O-P included a shelf display, a floor rack and a lit and unlit pedestal display.

Client: Absolut Spirits Co., New York
Introduction: March 2004
Size of Run: 10,700
Distribution: Liquor stores, supermarkets, on-premise accounts
Producer: G2 Worldwide, New York
Comments: Absolut poured more than $10 million into the launch of Level. P-O-P included a shelf display, a floor rack and a lit and unlit pedestal display.

Client: Absolut Spirits Co., New York
Introduction: March 2004
Size of Run: 5,900
Distribution: Liquor stores, supermarkets, on-premise accounts
Producer: G2 Worldwide, New York
Comments: Absolut poured more than $10 million into the launch of Level. P-O-P included a shelf display, a floor rack and a lit and unlit pedestal display.