Liquor

Client: Jim Beam Brands Co., Deerfield, IL
Introduction: April 1, 2004
Size of Run: 300
Distribution: Off-premise accounts including Rite Aid and Southern Wine & Spirits
Dimensions (H x W x D): 7'8" x 7'6" x 2'0"
Weight: 143 lb.
Producer: Moldrite Products Inc., Waukesha, WI

Client: Bacardi USA Inc., Miami, FL
Introduction: March 1, 2004
Size of Run: 2,500
Distribution: Bars & Restaurants
Dimensions (H x W x D): 5" x 21" x 12"
Weight: 8 lb.
Producer: Display Products N.A. Inc., Yaphank, NY

Client: United States Beverage Co., Stamford, Conn.
Comments: This single-width case card taps into a cool beach scene.

Client: Absolut Spirits Co., New York
Introduction: March 2004
Size of Run: 5,900
Distribution: Liquor stores, supermarkets, on-premise accounts
Producer: G2 Worldwide, New York
Comments: Absolut poured more than $10 million into the launch of Level. P-O-P included a shelf display, a floor rack and a lit and unlit pedestal display.

Client: Absolut Spirits Co., New York
Introduction: March 2004
Distribution: Liquor stores, supermarkets, on-premise accounts
Size of Run: 3,600
Dimensions (H x W x D): 3'3" x 1'11" x 1'0.5"
Weight: 25 lb.
Producer: G2 Worldwide, New York
Comments: Absolut poured more than $10 million into the launch of Level. P-O-P included a shelf display, a floor rack and a lit and unlit pedestal display.

Client: Absolut Spirits Co., New York
Introduction: March 2004
Size of Run: 10,700
Distribution: Liquor stores, supermarkets, on-premise accounts
Producer: G2 Worldwide, New York
Comments: Absolut poured more than $10 million into the launch of Level. P-O-P included a shelf display, a floor rack and a lit and unlit pedestal display.