Liquor

Client: Brown-Forman Corp., Louisville
Introduction: Spring 2004
Size of run: 2,500
Producer: PriceWeber, Louisville (design), and KYK, Louisville (production)
This case card for Finlandia vodka links the purity of glacier-fed springs with relaxation and good times.

Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.

Using a rich wood melamine and powdercoated metal structure, Jim Beam Brands Co., Deerfield, Ill., used a solid, sophisticated bourbon center for four of its brands.
Producer: Array, Los Angeles

Client: 3 Vodka Distilling Co., Chicago
Introduction: July 2003
Size of run: 1,500
For its new soy vodka, 3 Vodka Distilling Co. has launched displays that highlight the brand's distinctive bottle.

Client: Brown-Forman Corp., Louisville
Introduction: Spring 2004
Producer: PriceWeber, Louisville
Brown-Forman's Old Forester spring campaign plays up to baseball-loving bourbon drinkers with cards, shelf talkers, posters, and promotional foam bats.

Client: IMS, Morton Grove, Ill., for Diageo
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: June 2003
Size of Run: 2,200
Comments: Flashing lights, replica of bottle and holiday/winter theme help shoppers locate Crown Royal brand during a peak buying season.