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Liquor

  • Glenfiddich Floor Display

    Client: WorkflowOne, New York, NY
    Product(s) Promoted: Glenfiddich Scotch Whisky
    Distribution: Liquor Stores
    Number of Stores: 385
    Production Run Quantity: 385
    Introduction: May 2007
    Intended Duration: 2-3 years
    Dimensions (H x W x D): 20" x 24" x 78"
    Weight: 55 lbs.
    Budget Category (U.S.): $301 - $350
    Producer: Lingo Manufacturing Co. Inc., Florence, KY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Glenfiddich Floor Display

  • Crown Royal Chair Pole Topper

    Client: IMS, Chicago, IL
    Product(s) Promoted: Crown Royal
    Distribution: Independent Liquor Stores
    Number of Stores: 165
    Production Run Quantity: 165
    Introduction: May 2007
    Intended Duration: 4-6 weeks
    Dimensions (H x W x D): 86" x 22" x 22"
    Weight: 12 lbs.
    Budget Category (U.S.): $201 - $250
    Producer: Compass Display Group, Marietta, GA
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Crown Royal Chair Pole Topper

  • Daily's Martini Glass Mixer Rack

    Client: CCM Marketing, New York, NY
    Product(s) Promoted: Cocktail Mixers
    Distribution: Liquor Stores
    Number of Stores: 1,000
    Production Run Quantity: 1,000
    Introduction: January 2007
    Intended Duration: 6-12 months
    Dimensions (H x W x D): 54" x 24" x 24"
    Weight: 80 lbs.
    Budget Category (U.S.): $51 - $100
    Producer: The Display Connection Inc., Moonachie, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Daily's Martini Glass Mixer Rack

  • Plymouth Gin Backbar Pedestal

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Plymouth Gin
    Distribution: On-premise nationwide
    Number of Stores: Not available
    Production Run Quantity: 2,700
    Introduction: January 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 13" x 4" x 4"
    Weight: 3 lbs.
    Budget Category (U.S.): $11 - $15
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Plymouth Gin Backbar Pedestal

  • Southern Comfort Wire Merchandiser

    Client: Imageseller, Golden, CO
    Product(s) Promoted: 750 ml So-Co bottles
    Distribution: Drugstores
    Production Run Quantity: 1,000
    Introduction: May 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 66" x 26" x 16"
    Weight: 20 lbs.
    Budget Category (U.S.): $101 - $150
    Producer: Presence From Innovation LLC, St. Louis, MO
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Southern Comfort Wire Merchandiser

  • Absolut Lit Cocktail Tray

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Absolut Vodka
    Distribution: On-premise nationwide
    Number of Stores: Not available
    Production Run Quantity: 2,700
    Introduction: March 2007
    Intended Duration: 6 months
    Dimensions (H x W x D): 3" x 15" x 1"
    Weight: 2 lbs.
    Budget Category (U.S.): $26 - $50
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Absolut Lit Cocktail Tray

  • Absolut Pears Door Hanger

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Absolut Pears
    Distribution: On and off-premise
    Production Run Quantity: 100,000
    Introduction: January 2007
    Intended Duration: 3 months
    Dimensions (H x W x D): 10" x 4" x 1"
    Weight: 1 lb.
    Budget Category (U.S.): Less than $5
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Absolut Pears Door Hanger

  • Plymouth Gin Bartender Tool Kit

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Plymouth Gin
    Distribution: On-premise nationwide
    Number of Stores: Not available
    Production Run Quantity: 2,000
    Introduction: January 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 15" x 12" x 3"
    Weight: 6 lbs.
    Budget Category (U.S.): $51 - $100
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Plymouth Gin Bartender Tool Kit

  • Milagro Floorstand

    Client: William Grant & Sons Inc., New York, NY
    Product(s) Promoted: Tequila
    Distribution: Independent stores and club chains
    Number of Stores: 465
    Production Run Quantity: 470
    Introduction: May 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 63" x 14" x 23"
    Weight: 10 lbs.
    Budget Category (U.S.): $151 - $200
    Producer: Rand Diversified Inc., Teaneck, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Milagro Floorstand

  • Plymouth Gin Floor Rack

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Plymouth Gin
    Distribution: Off-premise nationwide
    Production Run Quantity: 1,000
    Introduction: January 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 42" x 19" x 14"
    Weight: 75 lbs.
    Budget Category (U.S.): $151 - $200
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Plymouth Gin Floor Rack
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