Client: White Rock Distilleries Inc., Portland, ME
Product(s) Promoted: Flavored Vodka
Distribution: Liquor Stores Nationwide
Number of Stores: 250
Production Run Quantity: 250
Introduction: May 2007
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 19" x 19"
Weight: 60 lbs.
Budget Category (U.S.): $201 - $250
Producer: Ryan Scott Inc., Greensboro, NC
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?