Liquor

Retailer: Jewel-Osco
Location: Chicago

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 8,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 1" x 1" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 6" x 4" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Piedmount Distillers, Madison, NC
Product(s) Promoted: Carolina Moonshine
Distribution: Liquor Stores
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 52" x 29" x 26"
Weight: 50 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 5" x 4" x 1"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Zima 6 packs
Distribution: National Package Stores
Number of Stores: 1,926
Production Run Quantity: 1,926
Introduction: May 2007
Intended Duration: 90 days
Dimensions (H x W x D): 63" x 19" x 12"
Weight: 18 lbs.
Budget Category (U.S.): $26 - $50
Producer: Display Industries, Norcross, GA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Diageo, Norwalk, CT
Product(s) Promoted: Smirnoff Ice Malt Beverage
Distribution: Convenience stores nationwide
Number of Stores: Not available
Production Run Quantity: 402
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 24" x 18" x 20"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200