Liquor

Retailer: Jewel-Osco
Location: Chicago

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Chivas Regal Premium Scotch Whiskey
Distribution: Independent Bars/Restaurants
Number of Stores: 498
Production Run Quantity: 498
Introduction: June 2006
Intended Duration: 5 years
Dimensions (H x W x D): 18" x 24" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200

Client: Canandaigua Wine Co., Fairport, NY
Product(s) Promoted: Cook's Champagne
Distribution: U.S. & Canada
Number of Stores: 4,200
Production Run Quantity: 4,200
Introduction: November 2006
Intended Duration: 6 weeks
Dimensions (H x W x D): 98" x 24" x 18"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Hawver Display, Rochester, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Remy Cointreau, USA, New York, NY
Product(s) Promoted: Louis XIII Cognac
Distribution: Bars & Restaurants
Number of Stores: 900
Production Run Quantity: 900
Introduction: June 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 15" x 9" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $151 - $200

Client: Cornett Advertising, Lexington, KY
Product(s) Promoted: Weller Brand Bourbon Whiskey
Distribution: Liquor stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: November 2006
Intended Duration: Permanent
Dimensions (H x W x D): 75" x 23" x 23"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: White Rock Distilleries Inc., Portland, ME
Product(s) Promoted: Flavored Vodka
Distribution: Liquor Stores Nationwide
Number of Stores: 250
Production Run Quantity: 250
Introduction: May 2007
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 19" x 19"
Weight: 60 lbs.
Budget Category (U.S.): $201 - $250
Producer: Ryan Scott Inc., Greensboro, NC

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: Off-premise nationwide
Number of Stores: Not available
Production Run Quantity: 100,000
Introduction: March 2007
Intended Duration: 3 months
Dimensions (H x W x D): 4" x 5" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?