Liquor

Client: Imageseller, Golden, CO
Product(s) Promoted: 750 ml So-Co bottles
Distribution: Drugstores
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 1 year
Dimensions (H x W x D): 66" x 26" x 16"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 3" x 15" x 1"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Pears
Distribution: On and off-premise
Production Run Quantity: 100,000
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 10" x 4" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Plymouth Gin
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 15" x 12" x 3"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: William Grant & Sons Inc., New York, NY
Product(s) Promoted: Tequila
Distribution: Independent stores and club chains
Number of Stores: 465
Production Run Quantity: 470
Introduction: May 2007
Intended Duration: 1 year
Dimensions (H x W x D): 63" x 14" x 23"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Plymouth Gin
Distribution: Off-premise nationwide
Production Run Quantity: 1,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 42" x 19" x 14"
Weight: 75 lbs.
Budget Category (U.S.): $151 - $200
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: Off-premise nationwide
Number of Stores: Not available
Production Run Quantity: 140,000
Introduction: November 2006
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 16" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 6" x 3" x 3"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: Jungle Jim's
Location: Fairfield, OH