Liquor

* A Consistently low price is particularly important to consumers when they are choosing a shopping destination for household products, health & beauty products, and non-alcoholic beverages.
* Deals/Promotions are important to consumers when they are choosing a destination in electronics and media & entertainment.
* A Convenient location (as well as Habit) strongly influences the ultimate shopping destination for tobacco, alcohol, and healthcare.
Sample size n = 2,010.

Client Company: Draftfcb for Brown-Forman
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $100
Production Date: 8/3/2009
Production Run Quantity: 1,671
Objectives: Create a display using iconic Jack Daniel's imagery integrated through the line. Convey unified gift giving message to stand out in a sea of sameness.

Client Company: Bacardi USA
Introduction Date: November 2009
Production Run Quantity: 287
Producer: Bish Creative Display
Objectives: To provide consumers an easily recognizable device to draw attention to Bacardi Rum as well as an upscale and refined merchandising icon that retailers would use in their stores for years to come.

Client Company: Integrated Marketing Solution for Diageo
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 12 months
Producer: Rapid Displays
Unit Cost: Under $50
Production Date: 6/8/2009
Production Run Quantity: 853
Objectives: To create a sleek, streamlined countertop display that could merchandise up to 12 bottles of Ciroc vodka.
Materials: Powdercoated metal silver stardust, 1 color printed logo on transfer paper, four clear adhesive bumpons.

Client Company: Momentum Worldwide/William Grant
Introduction Date: October 2009
Production Run Quantity: 485
Producer: Bish Creative Display
Objectives: To create an intricate holiday spectacular with lights, motion and blowing snow in a Stoli holiday display. To develop a mass merchandising centerpiece to encourage select retailers to purchase large case stackings during the holiday season.

Client Company: Beam Global Spirits & Wine
Introduction Date: September 2009
Production Run Quantity: 133
Producer: Bish Creative Display
Objectives: To create a strong brand presence in key retail accounts. To develop a semi-permanent display with a durable base and structure to allow for future graphic kits to be installed on existing displays.

Client Company: Integrated Marketing Solutions for Diageo
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $200
Production Date: 7/1/2009
Production Run Quantity: 666