Sam's Club Rue 33 Vodka Packaging
Brand: Rue 33 private-label vodka
Insight: Consumers are entertaining more at home and shop at Sam's Club as a destination store to stock up for parties.
Solution: Vodka is the most popular spirit, according to the Distilled Spirits Council, so in addition to some private beer and wine, offer a vodka that has a premium look, conveying quality through its frosted glass and images of French poplars.
Description: Dragon Rouge tested two position directions and three designs before settling on this packaging.
