Liquor

Client Company: Integrated Marketing Solutions for Diageo
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $200
Production Date: 7/1/2009
Production Run Quantity: 666

Client Company: Draft FCB for Brown-Forman Corp.
Introduction Date: June 2009
Production Run Quantity: 360
Producer: Bish Creative Display
Objectives: To generate impulse sales during a key promotional period for the brand based on the September "birthday" of the brand. To energize the field staff and establish "Jack's Birthday" as an annual program.

Retailer: Fry's
Location: Tempe, AZ

Retailer: Fry's
Location: Tempe, AZ