J&J Offers a 'Healthy' Start to the New Year

Johnson & Johnson kicked off the new year by activating its “Healthy Essentials” platform for a multi-page FSI event in the Jan. 7 edition of News America Marketing’s SmartSource program.Employing a "Start well, live well together" message, the event's first page promised "up to $79" in savings on 13 qualifying brands through $19 in print coupons contained within the event (depending on the market) and online deals at healthyessentials.com. The page also touted Tylenol's "Feel Better" guarantee, which awards shoppers up to $15 if they are not satisfied with a Tylenol sinus, cold or flu product purchase made from July 1, 2017, through July 1, 2018. The FSI directs shoppers to tylenol.com/feelbetter to print and fill out a reimbursement form. Within the event, several FSIs continued the new year theme: Clean & Clear, Lubriderm and Neutrogena encouraged consumers to "make it a beautiful new year."Motrin, Bengay and Tylenol tout "relief for the new year." Listerine tied in to New Year’s resolutions by inviting shoppers to "resolve the finish the job your toothbrush started.”Johnson's wished consumers sweet dreams in 2018, while promising its Bedtime products help babies fall asleep faster and stay asleep longer. Among other noteworthy activity, Aveeno and RoC used a "celebrate a more beautiful you" message to plug thier products in a joint, full-page FSI.See Related Updates below for concurrent retailer programs.

J&J Offers a 'Healthy' Start to the New Year

P2PI MEMBERS

JOIN P2PI

Related Images

Business Topic

Company

Market Segment