The U.K. supermarket chain is doubling the number of digital screens in its stores and launching an internal screen network that will feature more campaign customization capabilities.
Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.
Parent company will open as many as 24 Toys R Us flagship stores across the U.S. beginning in 2024 and also launch stores specially designed for airports and cruise ships.
The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.
The German grocery chain is piloting scan & go technology, self-checkout kiosks and exit terminals at several stores as it develops a long-term checkout strategy.
The retailer's parent company also launched a new Canadian home and decor retail brand called Rooms + Spaces, which includes 1,500-2,500-square-foot Toys R Us store-within-a-store concepts.
Technology startup Juxta recently trialed its first unstaffed, portable "Nomad" shopping units in North Carolina, and it has further roll-out plans for the U.S. and Europe.
