Power Wings/Sidekicks

"I believe brands that coordinate their TV advertising and characters with their retail displays get the benefit of better brand recognition by consumers. The big, bold brand name and "wild man" Slim Jim TV character are all that are needed to grab consumer attention in this neat little power wing.
    My only minor beef is that the closed top doesn't allow replacement of a package (note the package on the top) if consumers decide to buy the other flavor (or perhaps none at all)."

-- From "Ricci at Retail," published April 2004

"Despite this display's flaws, it was still selling product, which is a testament to the Pro Care line. But let's look at the unit itself.
     First, the "headers" (note that the one in the top-left portion is barely hanging on) were ineffectively attached. Similarly, the product replica panels, in gold and blue, had become unglued, and they too were protruding into the aisle.

"This power wing display has a lot going on. First, it holds three different brands, some with several varieties. It also keeps everything looking neat and easily accessible to consumers, thanks to a corrugated frame with vacuum-formed trays.
     The frame and header, despite the poor location of the retailer price sign, show all three brands. What's more, the vacuum-formed trays "lock" each product into position for protection during shipping and shopping, and they ensure maximum load.

Client: Personal Products Co., Skillman, N.J.
Producer: Smurfit-Stone Display Group, Cincinnati
Size of Run: 92,000
Comments: Created for the FLOSS product launch, each of these displays shipped prepacked for quick placement at retail. A Powerwing/Floorstand and PDQ were designed specifically for drug and mass merchant accounts. Strip and counter units were intended for placement in any environment. Graphics are meant to help educate consumers. Sampling, special events and rebate coupons complemented the P-O-P campaign.