Power Wings/Sidekicks

Client: Hershey Foods, Hershey, Pa.
Introduction: September 2002
Number of displays: 35,000 (floorstand), 16,700 (power wing)
Construction: Litho-printed e flute and b flute corrugated
Distribution: Convenience stores and supermarkets
P-O-P company: Menasha Display Group, Philadelphia

Client: Rayovac, Madison, Wis.
Introduction: Summer 2003
Producer: Smurfit-Stone Display Group's Castle Rock Division, Adams, Wis.
The graphics on the P-O-P were designed to complement both the product and the product packaging. The Rayovac logo is clearly visible, yet its size prevents it from interfering with the Barbie "feel" of the units.