Power Wings/Sidekicks

Retailer: AutoZone
Location: New Rochelle, NY

Amerifit Nutrition is planning a 24-count power-wing display for the first quarter of 2005 to help introduce its Calci-Fresh calcium-supplement gum to drugstores and mass merchants.
Producer: Sonoco CorrFlex, Hartsville, S.C.

"This simple power wing initially caught my eye because it announces, 'No more pumping!' Although no one accuses Americans of getting too much exercise, this may be taking physical exertion reduction to the extreme.
     Upon closer examination, I realized that the product packaging was really interesting: It's designed to replicate the shape of a spray bottle, but the marketer is actually selling only the sprayer 'head.' This unique concept enabled the marketer to hang the item on a plastic peg.

Client: Sara Lee Hanes, Winston Salem, NC
Dimensions (H x W x D): 40" x 14" x 6"
Weight: 10 pounds
Producer: TimBar Packaging & Display, New Oxford, PA

Client: Mentholatum, Orchard Park, NY
Dimensions (H x W x D): 28.5" x 10.5" x 5"
Weight: 8 pounds
Producer: Hawver Display, Rochester, NY

Client: General Mills, Minneapolis, MN
Dimensions (H x W x D): 33" x 7.5" x 5"
Weight: 25 pounds
Producer: Menasha Display Group, Mequon, WI

Client: Sunshine Products Inc., Alexandria, VA
Dimensions (H x W x D): 25" x 13" x 3.35"
Weight: 15 pounds
Producer: U.S. Display Group, Newark, NJ

"Here's a smart power wing unit from Disney that works well for several reasons. First, the marketer has made excellent use of the existing metal power wing frame by simply using injection-molded plastic parts to "dress it up " as a Disney display.
     The side and back panels snap into place on the metal grid, and the header and shelves simply attach to them. Furthermore, the peg hooks are moveable -- vertically, on two rows, from top to bottom -- so that new product assortments can be easily accommodated.