Power Wings/Sidekicks

Client: JVC Co. of America, Wayne, NJ
Introduction: May 2006
Product(s) Promoted: Earbud Headphones
Distribution: Supermarkets (West Coast)
Intended Length of Use: 90 days
Size of Run: 220
Dimensions (H x D x W): 41" x 6" x 14"
Weight: 9.8 lbs. with product
Producer: Weber Display and Packaging, Philadelphia, PA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Dial Corp., Scottsdale, AZ
Introduction: July 2005
Product(s) Promoted: Multiple Dial brands including soaps, body washes, Renuzit air fresheners, candles, and surface cleaners
Distribution: Supermarkets, drugstores, mass merchants
Intended Length of Use: 2 to 4 weeks
Size of Run: 20,000
Dimensions (H x D x W): 6' x 16.25" x 14"
Weight: 46 lbs.

Client: The Procter & Gamble Co., Boston, MA
Introduction: October 2005
Product(s) Promoted: Oral-B replacement heads for power toothbrushes
Distribution: Wal-Mart Canada
Intended Length of Use: 2 years
Size of Run: 200
Dimensions (H x D x W): 4'7" x 4" x 14"
Weight: 20 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Introduction: June 2005
Product(s) Promoted: Purell Original
Distribution: Drugstores
Intended Length of Use: 6 weeks
Size of Run: 24,018
Dimensions (H x D x W): 5' x 1' x 2'
Weight: 20 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Inc., Morris Plains, NJ
Introduction: October 2005
Product(s) Promoted: Lip Treatment
Distribution: Drugstores
Intended Length of Use: 6 weeks
Size of Run: 5,000
Dimensions (H x D x W): 14.25" x 4.125" x 6.375"
Weight: 1.4 lbs.
Producer: Packaging Corp. of America, Cranbury, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Basic Research, Salt Lake City, UT
Introduction: October 2005
Product(s) Promoted: Lip Explosion, Striadril Eye Cream, Nulexin Eye Cream and Striadril Stretch Marks
Distribution: Mass merchants, specialty retailers, supermarkets, drug stores
Intended Length of Use: 2 months
Size of Run: 1,000
Dimensions (H x D x W): 48.5" x 7.5" x 14.25"
Weight: 5 lbs.

Client: Pfizer Inc., Morris Plains, NJ
Introduction: April 2006
Product(s) Promoted: Rolaids Plus Gas Softchews
Distribution: National Drug and Food Chains
Intended Length of Use: 2 weeks
Size of Run: 8,000
Dimensions (H x D x W): 5'2" x 1'2" x 1'2"
Weight: 9 lbs. (with product)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

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Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: March 2006
Product(s) Promoted: Dry cheese
Distribution: Supermarkets
Intended Length of Use: 1 year
Size of Run: 2,000
Dimensions (H x D x W): 42" x 5" x 7"
Weight: 5 lbs.
Producer: B&J Wire, Chicago, IL

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Design of the Times 2006 Contest Declaration

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Client: Goen Technologies, Whippany, NJ
Introduction: January 2006
Product(s) Promoted: Ultra, X32, Energy
Distribution: Food, drug and mass merchant outlets
Intended Length of Use: 1 month
Size of Run: 1,000
Dimensions (H x D x W): 45" x 3" x 13.75"
Weight: 8 lbs.
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2006 Contest Declaration

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Client: Beiersdorf Inc., Wilton, CT
Introduction: January 2006
Product(s) Promoted: Age Defying Lotion
Distribution: Supermarkets and drugstores
Intended Length of Use: 4-6 weeks
Size of Run: 2,575
Dimensions (H x D x W): 4'8" x 2' x 1.1'
Weight: 9 lbs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?