Power Wings/Sidekicks

Retailer: Rite Aid
Location: New York

Retailer: Waldenbooks
Location: Ohio

Client: Goen Technologies, Whippany, NJ
Introduction: January 2006
Product(s) Promoted: Ultra, X32, Energy
Distribution: Food, drug and mass merchant outlets
Intended Length of Use: 1 month
Size of Run: 1,000
Dimensions (H x D x W): 45" x 3" x 13.75"
Weight: 8 lbs.
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Beiersdorf Inc., Wilton, CT
Introduction: January 2006
Product(s) Promoted: Age Defying Lotion
Distribution: Supermarkets and drugstores
Intended Length of Use: 4-6 weeks
Size of Run: 2,575
Dimensions (H x D x W): 4'8" x 2' x 1.1'
Weight: 9 lbs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Neutrogena, Los Angeles, CA
Introduction: December 2005
Product(s) Promoted: Pure Glow Cleansing Pads
Distribution: Drugstores nationally
Intended Length of Use: 2 weeks
Size of Run: 4,776
Dimensions (H x D x W): 57" x 19" x 14"
Weight: 11.7 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Hershey Co., Hershey, PA
Introduction: February 2005
Product(s) Promoted: Hershey's new extra dark chocolate bars
Distribution: Drugstores
Intended Length of Use: Two weeks
Size of Run: 20,000
Dimensions (H x D x W): 10" x 6" x 15"
Weight: 5 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Unilever, Chicago, IL
Introduction: January 2005
Product(s) Promoted: Unilever's new line of Dove Hair Styling Aids
Distribution: Drugstores and supermarkets
Intended Length of Use: 3 weeks
Size of Run: 15,000
Dimensions (H x D x W): 3'11" x 6.24" x 1'1.375""
Weight: 34 lbs.
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Introduction: April 2005
Product(s) Promoted: Listerine Whitening mouthwash
Distribution: Supermarkets
Intended Length of Use: 6 weeks
Size of Run: 32,193
Dimensions (H x D x W): 5' x 1' x 2'
Weight: 20 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications, Chicago, IL
Introduction: June 2005
Product(s) Promoted: Starbucks Coffee
Distribution: Drugstores
Intended Length of Use: 2 years
Size of Run: 350
Dimensions (H x D x W): 3'9" x 9" x 1'2"
Weight: 15 lbs. (unit only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?