Power Wings/Sidekicks

Client: Spectrum Brands, Madison, WI
Product(s) Promoted: All Rayovac Battery SKUs
Distribution: Wal-Mart, Meijer, Smith's Food & Drug
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: September 2006
Intended Duration: Several years
Dimensions (H x W x D): 55" x 14" x 7"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Anticavity Fluoride Rinse
Distribution: CVS/pharmacy Stores Nationwide
Number of Stores: 6,200
Production Run Quantity: 7,500
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 45" x 14" x 6"
Weight: 6 lbs.
Budget Category (U.S.): $16 - $25

Client: Church & Dwight Co. Inc., Princeton, NJ
Product(s) Promoted: Nair Lotion Hair Remover
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 68" x 12" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Claritin Brochures and PSE Cards
Distribution: Pharmacies and Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 10,000
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 5" x 2"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil Gel
Distribution: Kroger, Longs
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: January 2007
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 10" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Wal-Mart U.S., Canada, and Puerto Rico
Number of Stores: 4,068
Production Run Quantity: 5,100
Introduction: March 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 51" x 16" x 6"
Weight: 21 lbs.
Budget Category (U.S.): $51 - $100

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Men's Rogaine Foam
Distribution: Drugstores, Wal-Mart
Number of Stores: 3,995
Production Run Quantity: 3,995
Introduction: August 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 22" x 14" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Sensitive Hair Remover
Distribution: Drugstores/Health stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 61" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident and Dentyne 60-Piece Jumbo Pack
Distribution: Wal-Mart
Number of Stores: 800
Production Run Quantity: 2,200
Introduction: March 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 25" x 14" x 3"
Weight: 9 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Miralax Laxative
Distribution: Drugstores nationwide
Number of Stores: 7,500
Production Run Quantity: 15,000
Introduction: February 2007
Intended Duration: 3 months
Dimensions (H x W x D): 64" x 30" x 30"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50