Power Wings/Sidekicks

Client: Pfizer Consumer Healthcare, New York, NY
Product(s) Promoted: Listerine Vanilla Mint and Natural Citrus
Distribution: Supermarkets, Drugstores
Number of Stores: 2,900
Production Run Quantity: 2,900
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 60" x 14" x 15"
Weight: 37 lbs.
Budget Category (U.S.): $11 - $15

Client: Del Labs, Uniondale, NJ
Product(s) Promoted: Nail Treatment
Distribution: Wal-Mart, other Mass Merchants
Number of Stores: 2,000
Production Run Quantity: 3,950
Introduction: October 2006
Intended Duration: Two months
Dimensions (H x W x D): 47" x 14" x 5"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Revlon, New York, NY
Product(s) Promoted: Sugar Sugar, Golden Affair
Distribution: Wal-Mart
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: April 2007
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 48" x 14" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sara Lee HBC, Exton, PA
Product(s) Promoted: Kiwi Fresh'ins and Smiling Feet women's insoles
Distribution: Footwear Departments
Number of Stores: Not available
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 47" x 14" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Alli Dietary Supplements
Distribution: Independent and Chain Drugstores
Number of Stores: N/A
Production Run Quantity: 6,800
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 67" x 15" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25

Client: Goen Technologies Inc., Whippany, NJ
Product(s) Promoted: Energy Diet Aids
Distribution: Health Food Stores
Number of Stores: 500
Production Run Quantity: 10,000
Introduction: January 2007
Intended Duration: 3-4 months
Dimensions (H x W x D): 47" x 14" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Mentholatum, Orchard Park, NY
Product(s) Promoted: Softlips Lip Balm
Distribution: U.S. and Canada
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: April 2007
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 52" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6 - $10
Producer: Hawver Display, Rochester, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Schick-Wilkinson Sword, Milford, CT
Product(s) Promoted: Schick Quattro Titanium Razors and Cartridges
Distribution: Supermarkets, Mass Merchants, Drugstores
Number of Stores: 12,000
Production Run Quantity: 18,000
Introduction: July 2006
Intended Duration: 2 months
Dimensions (H x W x D): 62" x 14" x 18"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50

Client: 3M, St. Paul, MN
Product(s) Promoted: Scotchgard Fabric and Upholstery Protector
Distribution: Wal-Mart
Number of Stores: All locations
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 6-12 weeks
Dimensions (H x W x D): 22" x 12" x 6"
Weight: 14 lbs.
Budget Category (U.S.): Less than $5

Client: Beiersdorf Inc., Norwalk, CT
Product(s) Promoted: Nivea Smooth Sensation
Distribution: Wal-Mart, other national accounts
Number of Stores: 1,840
Production Run Quantity: 1,840
Introduction: July 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 24" x 14" x 6"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25