Power Wings/Sidekicks

Retailer: Wal-Mart
Location: Romeoville, IL

Retailer: Staples
Location: Glenview, IL

Client: Colgate-Palmolive
Country of Production: United States
Distribution: H-E-B stores
Intended Length of Use: 12 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $200
Production Date: November 2007
Number of Displays: 384

Client: Wyeth Consumer Healthcare
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $25
Production Date: 6/1/2007
Number of Displays: 1,150
Objectives: To launch and create awareness of a new product line in the lip care category for the "100% Natural" market.
Materials: B-flute corrugated, single face corrugated, styrene hooks and clips