Power Wings/Sidekicks

Retailer: Meijer
Location: Plainfield, IL

Client: Mars Petcare US
Production Date: 11/28/2007
Number of Displays: 1,500
Intended Length of Use: 12 months
Unit Cost: Under $100
Producer: Multi Dimensional Resources
Objectives: To provide the client with an upscale merchandiser reflecting the super-premium image of Sheba Cat Food. This unit had to attract consumers, highlight the brand and provide the shoppers a fast and easy way to find and select 8 different flavors.

Client: Parfums de Coeur, Darien, CT
Product(s) Promoted: Perfumed Body Spray
Distribution: Walmart
Number of Stores: Initial placement in 500 Walmarts and 500 for national consumption
Production Run Quantity: 1,000
Introduction: 12/30/07
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 48" x 15" x 5"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Retailer: Meijer
Location: Plainfield, IL

Client: : Del Labs
Number of Displays: 16,500
Production Date: November 2007
Distribution: Drugstores
Producer: POP Displays, Yonkers, NY
Objectives: Launch the new Lip Lab line in drug outlets. Communicate the clinical positioning of the line.

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: Kroger, ShopRite, other grocers
Number of Stores: 7,397
Production Run Quantity: 7,397
Introduction: 7/30/07
Intended Duration: 2 Months
Dimensions (H x W x D): 36" x 12" x 12"
Weight: 3 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Client: Tom's Confectionary Group, Ballerup, Denmark,
Product(s) Promoted: confections
Distribution: Walgreens
Number of Stores: 3,810
Production Run Quantity: 3,810
Introduction: 11/21/07
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 24" x 15" x 4"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration