AcneFree Sport Sidekick Display
"At the top and back of every endcap, where it meets the in-line section gondola, is a merchandising "dead spot" -- or at least there was until University Medical Pharmaceuticals' AcneFree and brands like it started using these mini sidekick units to take advantage of this space. If your product is small enough and your designers are clever, you can get a lot of the incremental, secondary units out there, particularly in drug and grocery outlets. Not earth-shaking, but niche merchandising at its best and potential incremental sales for many brands at minimal cost."
