Power Wings/Sidekicks

Client: Walgreen Company, Deerfield, IL
Product(s) Promoted: Blood pressure monitors and related products
Distribution: Walgreens
Number of Stores: 5,245
Production Run Quantity: 5,245
Introduction: 5/12/10
Intended Duration: 6 months
Dimensions (H x W x D): 49" x 16" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Menasha Packaging, Neenah, WI

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Design of the Times 2010 Contest Declaration

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Prevacid 24 Hour
Distribution: Walgreens
Number of Stores: 3,000
Production Run Quantity: 6,080
Introduction: 2/15/10
Intended Duration: 3 months
Dimensions (H x W x D): 25" x 11" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

Client: Boehringer Ingelheim, Ridgefield, CT
Product(s) Promoted: Dulcolax Balance Laxative
Distribution: Walgreens, CVS/pharmacy and Rite Aid
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 9/1/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 34" x 5" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

Client: Kimberly-Clark Corp., Neenah, WI
Product(s) Promoted: Pads/Liners/Tampons
Distribution: Supermarkets
Number of Stores: 12,000
Production Run Quantity: 12,000
Introduction: 4/1/10
Intended Duration: 4 weeks
Dimensions (H x W x D): 24" x 5" x 6"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Menasha Packaging, Neenah, WI

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Design of the Times 2010 Contest Declaration

Client: Matrixx Initiatives Inc., Scottsdale, AZ
Product(s) Promoted: Zicam Cold Sore Swabs
Distribution: Walgreens
Number of Stores: 5,761
Production Run Quantity: 5,761
Introduction: 12/30/09
Intended Duration: 3 months
Dimensions (H x W x D): 25" x 16" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

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Design of the Times 2010 Contest Declaration

Client: Unilever, Englewood Cliffs, NJ
Product(s) Promoted: Haircare and Personal Care
Distribution: Walgreens
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 12/12/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 92" x 68" x 15"
Weight: 12 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: International Paper/Shorewood Display, Thorofare, NJ

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Design of the Times 2010 Contest Declaration

Retailer: CVS/pharmacy
Location: Hattiesburg, MS

"My granddaughter is a loyal Dora fan, so when I'm in stores, I'm always on the lookout. Lucky for me, this interactive display from Mattel was interesting for several reasons. First, the unit actually worked when I hit the "Try Me" button. Both sound and film ran perfectly (see inset). Next, the display included an actual Dora doll so little shoppers could ask for the right toy.