Misc. Promotional Activity

Google and H&M have put their heads together to develop the “Data Dress,” a garment that will be tailored to a consumer based on her monitored lifestyle.

A new location-based software platform is focusing on in-store labor issues like inventory management and online orders being fulfilled in stores, and it’s adding in analysis of shopper-traffic opportunities to bring about a more efficiently managed workforce in stores.

When Kraft Heinz did a major tie-in with DreamWorks’ “Trolls” movie, it pulled out all the stops to get the word to shoppers.

In my experience, brand reps or store associates typically position the shelf talkers and interrupters.

When I saw this aisle interrupter for Hunt’s Recipe Ready tomato paste from Conagra Brands, I immediately thought of all the times when cooking that we ended up with more than a half-can of tomato paste left over.