Misc. Promotional Activity

Topco Associates LLC, Elk Grove Village, Illinois, is partnering with Symphony EYC, Palo Alto, California, to provide Topco’s retailers with store-based insights and reports on what’s happening at each location and the ability to improve location-based store sales.

As it works to accelerate e-commerce sales, Walmart is grouping offerings by themes for a Pinterest-like presentation.

Gap Inc. is using augmented reality technology in a new mobile app for Google-Tango phones called The DressingRoom by Gap.

Shelfbucks, Austin, Texas, and its beacon-enabled Smart Display system generated a comprehensive set of data points on how P-O-P displays perform in stores.

Google and H&M have put their heads together to develop the “Data Dress,” a garment that will be tailored to a consumer based on her monitored lifestyle.

A new location-based software platform is focusing on in-store labor issues like inventory management and online orders being fulfilled in stores, and it’s adding in analysis of shopper-traffic opportunities to bring about a more efficiently managed workforce in stores.