Merchandising Strips & Accessories

Retailer: Fry's Marketplace
Metro Area: Phoenix

Product: RGX body spray
P-O-P company: Alliance P.O.P, Montreal
Distribution: Supermarkets, drugstores and mass merchants nationwide
Introduction: February 2007
Set-up: Store staff
Comments: Dial Corp.'s new RGX body spray targets college-age males with its clean, crisp look.

Retailer: Independent Supervalu Franchisee
Location: Minneapolis

Client: Professional Paint Inc., Denver, CO
Product(s) Promoted: Paint
Distribution: Frazee - California, General Paint - Canada, Kwal - Colorado, Stellar-Kwal - Texas, Color Wheel - Florida, Parker - Washington State
Number of Stores: 600
Production Run Quantity: 1,800
Introduction: November 2006
Intended Duration: 5-7 years
Dimensions (H x W x D): 96" x 96" x 24"
Weight: 800 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays and Tostitos Scoops
Distribution: Publix and Safeway
Number of Stores: 328
Production Run Quantity: 202,100
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 11" x 7"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Blackhawk Network, Pleasanton, CA
Product(s) Promoted: Gift Cards
Distribution: Supermarkets
Number of Stores: 350
Production Run Quantity: 600
Introduction: June 2006
Intended Duration: Permanent
Dimensions (H x W x D): 72" x 60" x 36"
Weight: 150 lbs.
Budget Category (U.S.): $451 - $500
Producer: New Business Solutions Inc., Hicksville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Energizer Holdings, St. Louis
Production Run: 5,000
Production Date: November 2005
Producer: Trans World Marketing, East Rutherford, NJ
Objective: To offer a low-cost permanent display that can be placed virtually anywhere within the store.

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Listerine PocketMist
Distribution: Convenience stores nationwide
Number of Stores: 10,684
Production Run Quantity: 10,684
Introduction: April 2006
Intended Duration: 3-6 months
Dimensions (H x W x D): 36" x 7" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration