Merchandising Strips & Accessories

Retail Category: Stationery/Office/Gift Stores
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: Trans World Marketing, East Rutherford, N.J.
Client: 3M
Objective: To develop a display for placement in office superstores that can accommodate both the Post-it and Scotch brands and convey strong brand recognition of both. The permanent clip strip, which holds a full case of product (12 pieces), achieved its goals by focusing on one display size that gives 3M the ability to fit multiple SKUs of both brands on one unit.

Product: Burglar alarms and door lock installation kits
Number of displays: In test in 100 stores
P-O-P company: SEMCO, Ocala, Fla.
Distribution: Hardware stores, home centers and building supply outlets
Introduction: January 1992
Duration: Temporary
Construction: 50 millimeter high-density plastic
Sell strips designed to cross-merchandise the products from WeslockNational are currently being tested in 100 stores.