Interactive Displays

Product: Eye-Link Communicators
Number of displays: 666
Distribution: Toys "R" Us stores
Introduction: September 2003
Duration: Semipermanent
Construction: Clear, blister-covered corrugated
Display set-up: National Retail Services, Danbury, Conn.
Comments: This hands-on demo merchandiser for the Eye-Link Communicator tech-toy doubled weekly sales at Toys "R" Us.

Client: Acor Inc., Cleveland
Introduction: November 2003
Producer: MCA, Massillon, Ohio
The Sole Defense kiosk has a heat pad. When consumers step on it, it registers a color-coded imprint of their feet. They can then match this imprint with graphics on the display to select the appropriate orthotic insole.

Client: Fisher-Price, East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Duration: Permanent
Production Date: May 2003
Size of Run: 8,000
Comments: This interactive display was used in Toys "R" Us, Wal-Mart and Target.

Client: Delphi Electronics, Troy, Mich.
Producer: Array, Los Angeles
Duration: Semipermanent
Size of Run: 700
Comments: Because the product costs more than $1,000, theft-prevention was a key client objective. A retractable cord attached to a metal plate at the base of the unit secures the product while enabling consumers to handle the item. The initial order called for 200 units. However, after seeing a prototype, the client decided on 700. Sales, according to the entrant company, are "exceeding forecasts by almost 300%."

Client: PepsiCo., Purchase, N.Y.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: June 2003
Size of Run: 210
Dimensions (H x W x D): 6' x 3' x 2'
Weight: 30 lb.
Comments: Inclusion of a working Microsoft Xbox gaming system within the supermarket channel was an innovative way to link Mountain Dew, the Hulk movie and Xbox prizes.