Interactive Displays

Client: Mattel Inc., El Segundo, CA
Product(s) Promoted: D-Rex, A Robotically Recreated Predator
Distribution: Toys 'R' Us
Number of Stores: 450
Production Run Quantity: 465
Introduction: 9/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 36" x 19"
Weight: 75 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: Darko Inc., Twinsburg, OH

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Design of the Times 2010 Contest Declaration

Client: LG Consumer Electronics, Englewood Cliffs, NJ
Product(s) Promoted: Steam Washers and Dryers
Distribution: Home Depot, Best Buy, Sears, Regional Appliance Stores
Number of Stores: 1,100
Production Run Quantity: 1,100
Introduction: 3/10/10
Intended Duration: Permanent
Dimensions (H x W x D): 19" x 19" x 10"
Weight: 10 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Trans World Marketing, East Rutherford, NJ

Client: Sharp Electronics, Mahwah, NJ
Product(s) Promoted: Sharp Quattron Aquos LED TV
Distribution: Military Facilities, Paul's TV, Video Land, Mobile One, Brandsmart USA & Cowboy Maloney
Number of Stores: 144
Production Run Quantity: 144
Introduction: 4/15/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 41" x 37" x 18"
Weight: 45 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Rand Diversified, Edison, NJ

Client: Solutia Inc., St. Louis, MO
Product(s) Promoted: LLumar automotive window film
Distribution: Specialty
Number of Stores: 250
Production Run Quantity: 250
Introduction: 5/1/10
Intended Duration: Permanent
Dimensions (H x W x D): 25" x 15" x 12"
Weight: 16 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2010 Contest Declaration

Client: Ingersoll Rand Residential Solutions, Carmel, IN
Product(s) Promoted: Schlage branded door locks
Distribution: The Home Depot, Lowe's and Menards retail outlets across the U.S.
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: 4/1/10
Intended Duration: Indefinite
Dimensions (H x W x D): 24" x 14" x 9"
Weight: 20 lbs.
Budget Category (U.S.): $401 - $450 (includes product)
Producer: The Niven Marketing Group, Carol Stream, IL

Retailer: Target Corp.
Location: Pinole, CA

Retailer: Target Corp.
Location: Pinole, CA

"My granddaughter is a loyal Dora fan, so when I'm in stores, I'm always on the lookout. Lucky for me, this interactive display from Mattel was interesting for several reasons. First, the unit actually worked when I hit the "Try Me" button. Both sound and film ran perfectly (see inset). Next, the display included an actual Dora doll so little shoppers could ask for the right toy.