LG HDTV Interactive Learning Center
Client Company: LG Electronics U.S.A. Inc.
Country of Placement: United States
Intended Length of Use: 36 months
Producer: Trans World Marketing
Production Date: 6/23/2009
Production Run Quantity: 500
Objectives: Increase entry for LG Brand into shopper HDTV consideration set development in-store. Shorten overall HDTV purchase cycle for retailer. Increase LG closure rate on all LG HDTV's, not just featured endcap.