Interactive Displays

Product: Gamebreak! Timon and Pumbaa's Jungle Games
Number of displays: 5,000 shelf talkers; 1,500 countertop displays
P-O-P company: The United Group, Southgate, Calif.
Distribution: Computer software specialty stores, computer superstores, consumer electronics stores
Introduction: November 1995
Duration: Temporary
Construction: Corrugated
Pass the bicarbonate! Timon and Pumbaa's Jungle Games is being promoted with the aid of interactive countertop displays and shelf talkers that belch upon activation.

P-O-P company: Intermark Corp. division of HMG Worldwide
Client: Clairol Inc.
Product: Clairol haircoloring products
Released: September 1994
The Clairol Color Choice System eliminates confusion, educates consumers and provides individual advice at the point-of-purchase. The custom, LCD-based system allows the customer to easily choose an appropriate hair color based on three levels of color permanence.

P-O-P company: RTC Industries, Team Sega division
Client: Sega of America
Product: Sega Genesis games
Released: March 1995
The Sega Best Buy Interactive Display is a two-sided unit with a place for hardware on each side. Control pads are also included on each side. Hooks are used to highlight the products (in this case, the Sega Genesis games.)

Leviton Scene Select
Thomson-Leeds Co.

P-O-P company: Chesapeake Display & Packaging Co.
Content developer: Image Technology Inc.
Client: MCI Telecommunications Corp., State Government & University Segment
Product: Campus MCI Multimedia Network
Released: January 1995

P-O-P company: DLG Productions
Client: XLO Electric
Product: Audio and video interconnect cables
Released: July 1995
The XLO Electric display uses a Clegg Industries' Voice Promoter (an interactive voice-messaging device) to help the company's sales staff explain the advantages of its products. Activated by the push of a button, each of five detailed messages describes a different XLO Electric product.

Jenni Gymnast Interactive Display
White Plus

P-O-P company: Data Display Systems
Client: Platex
Product: Banana Boat line of suncare products
Released: March 1995
The unit was created to simplify the task of selecting the correct SPF suncare product from Banana Boat's line. It offers five questions with up to six responses for each printed on the silkscreened overlay. After completing the questions, a two digit LED screen designates the applicable SPF number and the name of the recommended product is backlit by a blinking incandescent light.

Product: CreataCard greeting cards
Number of displays: 2 sets of 10,000
P-O-P company: Wyse Advertising (sweepstakes graphics), Cleveland
Distribution: Mass merchants, card and gift stores, chain drugstores, supermarkets
Introduction: September 1995
Duration: Temporary
Construction: 8-point and 12-point C1S cover stock; 10-point styrene