Floorstands, Freestanding, Aisle Displays

Product: Recliners
Number of displays: 125
P-O-P company: DCI Marketing,Milwaukee, Wis.
Distribution: Levitz Furniture Stores
Introduction: June 1990
Duration: Permanent
Construction: Steel plate base, sheet metal and vacuum-formed plastic work shelf
A Benchcraft display eliminates the need to keep extensive inventory.

Company: Mountaintop Corp., Norwalk, Conn.
Product: Attakiska Alaskan Vodka
Number of displays: 200
Average unit cost: $133
P-O-P company: The Howard Marlboro Group, New York
Distribution: Liquor, grocery stores
Introduction: June 1991
Duration: Permanent
Construction: Acrylic and corrugate
Attakiska Alaskan Vodka moves off the shelves with its own display.

Product: Word Inc. Amy Grant Heart in Motion album
Number of displays: 2,000
P-O-P company: The United Group, South Gate, Calif.
Distribution: Christian bookstores
Introduction: March 1991
Duration: Semi-permanent
Construction: Corrugated with a silk-screened background, product trays
Word Inc.'s Amy Grant display is easily assembled and compact.

Advertiser: Magic Chef, Cleveland, Tenn.
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: To renew trade interest in an ongoing cash rebate program and gain new participation. The temporary display involves motion-activated audio response.

Advertiser: John Paul Mitchell Systems, Beverly Hills, Calif.
Producer: RTC Industries Inc., Chicago
Objective: To increase product placement and impact in beauty salons, merchandise a wide variety of products including trial sizes, and make it easier for both the consumer and stylist to find the appropriate product and maintain a consistent plan-o-gram. Display also needed to be stylish and modern looking to fit in with a wide variety of salon decors.

Advertiser: Pepperidge Farm Inc., Norwalk, Conn.
Producer: Stone Container, Richmond, Va.
Objective: To pre-empt competition and gain increases in both sales volume and market share. The commanding size, unique design and placement in high-traffic areas of supermarkets provided retailers with a themed display.

Advertiser: Toddler University, Westport, Conn.
Producer: Modern Plastics, Bridgeport, Conn.
Objective: To enhance profitability for retailers and to communicate the features and benefits of the product to consumers. The pencil display, along with the packaging (marble notebook, spiral notebook and pencil holder) work together to emphasize the Toddler University concept.