Floorstands, Freestanding, Aisle Displays

Product: Goodmark Foods Inc. Pemmican Beef Jerky
Number of displays: 2,500 floor; 7,500 counter
P-O-P company: American Display Co. (floor); Chesapeake Display and Packaging (counter)
Distribution: Convenience stores and supermarkets
Introduction: June 1991
Duration: Permanent
Construction: Corrugate
Reformulation, repackaging led to new Pemmican Beef Jerky displays.

Advertiser: Colgate-Palmolive Co., New York
Producer: Dimensional Merchandising, Livingston, N.J.
Objective: To introduce toothbrush product to a brand new market: youth ages 1 through 7 years old. Use of well-known Warner Bros, characters was intended to draw children and mothers to the display.

Advertiser: Warren Tool Group Inc., Hiram, Ohio
Producer: Promotional Fixtures Inc., Rittman, Ohio
Objective: To expand penetration in the target market by leading retailers to stock an entire program of clamps and vises, rather than only selected portions. Also, to create a unified brand image for the products of the manufacturer's four brand names by integrating product, signage and display, and to provide information needed by the shopper to allow for unassisted selection.

Advertiser: The House of Seagram, New York
Producer: IDL Inc., Pittsburgh, Pa.
Objective: To stimulate impulse sales while trading consumers up toa bottle of Canadian Premium product. The display enables key accounts to merchandise as many as nine cases of Seagram's V.O. in less than four square feet of floor space.

Advertiser: Bailey Hat Co., Los Angeles
Producer: RP Creative Sales, Burbank, Calif.
Objective: To isolate Bailey hats from the usual jammed area of all western hats. This was accomplished by creating a floorstand and a counter unit. It made it easy to take a hat from the display and check sizes.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: The United Group, South Gate, Calif.
Objective: To display a widely-varying mix of product in all types of retail environments. In addition to allowing virtually every retailer to create its own product mix, the display had to project Nike's image as a world leader in design and quality.

Product: Bordon Inc. Elmer's GluColors
Distribution: Home centers, mass merchandisers, drugstores, supermarkets, craft and hobby stores
Introduction: April 1991
Duration: Semi-permanent
Construction: Corrugate
Elmer's GluColors display is designed to spur impulse purchases.