Floorstands, Freestanding, Aisle Displays

"As the various leading chocolate brands have expanded their product lines into the premium end of the business, the ability to segment these high-end items has become difficult -- mixing them with 'regular' products not only leads to unfavorable price comparisons, but also fosters customer confusion.

"This Ziploc Containers corrugated display confused me. Quite frankly, I couldn't figure out what those brown board pieces on the right were supposed to do and where the header was intended to go. The display itself worked fine at holding the containers, but as sell-down occurs, that header goes away -- a waste of resources and money.

Retailer: Walmart
Location: Norwalk, CT