Floorstands, Freestanding, Aisle Displays

Client: Warner Bros., Burbank, CA
Product(s) Promoted: DVD and Blu-ray
Distribution: Kmart and Circuit City as well as independent electronics, drug and supermarket retailers
Number of Stores: 23,000
Production Run Quantity: 23,000
Introduction: 12/9/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 64" x 26" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)

Client: GNC, Pittsburgh, PA
Product(s) Promoted: POMx Pomegranate Products
Distribution: GNC stores
Number of Stores: 200
Production Run Quantity: 200
Introduction: 10/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 69" x 19" x 19"
Weight: 50 lbs.
Budget Category (U.S.): $351 - $400 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2009 Contest Declaration

Client: Beyond Coastal Sun Care, Salt Lake City, UT
Product(s) Promoted: Sunscreen & Lip Balm
Distribution: Sporting Goods & Outdoor Stores
Number of Stores: 125
Production Run Quantity: 125
Introduction: 3/1/09
Intended Duration: 2-3 years
Dimensions (H x W x D): 69" x 18" x 11"
Weight: 40 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Bish Creative Display, Lake Zurich, IL

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Design of the Times 2009 Contest Declaration

Client: IMS/Kraft Foods, Morton Grove, IL
Product(s) Promoted: Kraft Easy Cheese
Distribution: Supermarkets
Number of Stores: 3,003
Production Run Quantity: 3,003
Introduction: 12/15/08
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 56" x 19" x 19"
Weight: 7 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2009 Contest Declaration

Client: Henkel, Scottsdale, AZ
Product(s) Promoted: Purex Complete 3-in-1 Laundry Sheets
Distribution: Kroger, Publix, CVS
Number of Stores: 10,000
Production Run Quantity: 30,000
Introduction: 5/4/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 60" x 21" x 16"
Weight: 29 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Alliance, a RockTenn Co., Winston-Salem, NC

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Design of the Times 2009 Contest Declaration

"This Ziploc Containers corrugated display confused me. Quite frankly, I couldn't figure out what those brown board pieces on the right were supposed to do and where the header was intended to go. The display itself worked fine at holding the containers, but as sell-down occurs, that header goes away -- a waste of resources and money.

"This really isn't a display problem; it's a retail execution problem. The original Oroweat wooden unit is fine, solid and obviously in great shape to display baked goods. So good, in fact, that the retailer -- or perhaps the Bimbo Bakeries Thomas' English Muffins route man -- decided it was the perfect place for his "on special" products.

Brand: StarKist Co., Pittsburgh
Display companies: Think 360 Inc., Tarrytown, N.Y. (shipper); SGS International, Louisville, Ky. (coupons)
Key insight: Consumers seek convenient and affordable meal solutions, want to add more fish to their diets, and have varied tastes when it comes to tuna salad.
Solution: StarKist sandwich-ready pouches respond to all of these needs and take the mess out of making tuna salad.