Countertop Displays/Mats

Advertiser: Trifari, New York
Producer: Trans World Marketing, East Rutherford, NJObjective: To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.

Advertiser: Timex Corp., Middlebury, CT
Producer: Frank Mayer & Associates, Grafton, WI
Objective: To introduce the new line of Gizmoz watches. Since the line is targeted to 7 to 13 year olds, the display uses bold colors and eye-catching graphics to draw attention. The watches, which can be seen through a clear plastic, are mounted on foam balls that slip onto a circular wheel whose movement is activated by a yellow gear mechanism.

Advertiser: Noxell, Hunt Valley, MD
Supplier: Intermark, New York
Objective: To develop an interactive computer that would (1) educate consumers to their best color(s), (2) increase consumer confidence in making color cosmetic purchases, (3) improve Cover Girl's color authority, and (4) create multiple purchases.

Advertiser: AT&T, Parsippany, NJ
Producer: Consumer Promotions, Mt. Vernon, NY
Objective: To increase add-on sales of high margin accessory products at the time of a primary product purchase via an upscale accessory display. The need for flexibility and interchangeability for new accessory products can be achieved via the removable vacuum-formed product trays which also maximize retail space by combining more than one product style per tray. The product category departmentalization can also be maintained by perfectly color coordinated vacuum-formed trays.

Advertiser: Ray Reese & Associates (for Paramount Studio)
Producer: Moldrite Products, Waukesha, WI
Objective: To attract targeted executives' attention. A campaign used a realistic TV camera that opens revealing a cavity with a sample video and a promo kit for the "Hard Copy" series. It was directed to television executives.

Advertiser: BLI, an Empak Company, Shakopee, MN
Producer: Midwest P.O.P & Display, Minneapolis, & Menasha Corp., Lakeville, MN
Objective: To economically display and demonstrate the E-Z sawhorse system. The corrugated sawhorse, which was designed to demonstrate all planned line extensions, including bonus packs, incorporates a set of E-Z sawhorse brackets, allowing consumers to inspect the product.

Advertiser: Coleman Co., Wichita, KS
Producer: E and E Specialties, Lawrence, KS
Objective: To call special attention in retailers to the company's line ofcamping cookstoves. Special laminated plastics were used to create the multi-color rock-textured appearance. The thermoformed base shows four camp stoves and the curved thermoformed header has a label with colorful graphics.