Countertop Displays/Mats

Advertiser: Coleman Co., Wichita, KS
Producer: E and E Specialties, Lawrence, KS
Objective: To call special attention in retailers to the company's line ofcamping cookstoves. Special laminated plastics were used to create the multi-color rock-textured appearance. The thermoformed base shows four camp stoves and the curved thermoformed header has a label with colorful graphics.

Advertiser: Citizen Watch Co. of America, Lyndhurst, NJ
Producer: Henschel-Steinau, Englewood, NJ
Objective: To provide department and jewelry stores with a flexible, modular display. By combining components of the display, which was designed to enhance the high-tech sports look of the new Promaster watches, retailers can merchandise any part of the line from an individual watch to the full line and do it on counters, in showcases, or in store windows.

Advertiser: Chinon America, Inc., Mountainside, NJ
Producer: Optigraphics Corp., Grand Prairie, TX
Objective: To work within a limited budget to produce an attention-getting display in specialty camera stores that highlights both the company name and the special product. It also had to gain some of the limited counter space available at these types of stores.

Advertiser: Motorola Communications Group, Boynton Beach, FL
Producer: Visual Marketing, Inc., Chicago
Objective: To secure counter space, obtain consumer awareness of the product line, generate trial and impulse purchases, and reinforce product image. The counter merchandiser shows the full line of six different paging devices and was designed to deter pilferage.

Advertiser: Trifari, New York
Producer: Trans World Marketing, East Rutherford, NJObjective: To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.