CPG Loyalty Engage Report

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CPG Loyalty Engage Report


CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics such as an indirect relationship with consumers and a low spend per purchase. 

In the CPG Loyalty Engage Report, PrizeLogic and Loyalty360 surveyed over 2,200 US consumers to gain insights into how loyalty strategies motivate both purchase and non-purchase behaviors. The goal was to assist brands in developing program loyalty strategies for driving incremental purchase, first-party data acquisition, member engagement, and advocacy.

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