Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.
From investing in startups and acquiring disruptors to building new brands, consumer goods companies are expanding their DTC capabilities and offering hints at their ultimate strategies.
Amid any confusion and uncertainty as consumer goods companies wrap their heads around the concept, experts say AI will be the only way to meet the demands of consumers going forward.