Special Reports

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs

Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

Diverse market plays catch-up in merchandising game

As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead.