E.l.f., Dunkin’ partner to deliver ‘OMG moment’ — first online and then at Ulta, with a collection inspired by Dunkin’s doughnut boxes and iconic logo.
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
