Magazine

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.

Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

The challenges of evolving workplace models are affecting all businesses in how they recruit and retain talent and operate — and the commerce marketing industry is no exception, says Editorial Director Jessie Dowd.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.

Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings.

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Profiles of Business Excellence winners Amy Andrews, Chrissy Arsenault, Kelly Burt, Milagros Cabrera, Heather Collins, Katie Hollimon, Anne Martin, Cassie Ross, Manjari Mehrotra, Ann Paradise, Katie Schiavone and Mara Sirhal.