While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
Retailers, often with the help of brand partners, are increasing the use of technology to enhance the in-store experience. Here are some technologies that have caught the eyes of our editors.
Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.
Nominated by their industry peers and selected by our editors, this inaugural list of winners is an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.