Working in the retail industry, as many of us know, often happens by chance. Many a retail exec will tell you that their path to a career in retail was a happy accident: “I fell into it!” “It was not what I had planned.” “Next thing I knew …”
I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month. We hope you’ll be as excited about participating in them as we are about bringing them to our industry.
As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.