Magazine

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.

Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …

From recessionary retail to the “Joyconomy” and inclusivity to Web3, the consumer experts and futurists at Wunderman Thompson Intelligence have provided their annual forecast of the most compelling trends to watch.

The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.

A new concept store in Vancouver provides Canadian brands a unique space to tell their story.

​​​​​​​Technology connects Mondelez’s cookie brand to any milk item in an innovative way.

​​​​​​​Better-for-you items are gaining popularity and activating in various ways at retail.