Magazine

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Profiles of Business Excellence winners Amy Andrews, Chrissy Arsenault, Kelly Burt, Milagros Cabrera, Heather Collins, Katie Hollimon, Anne Martin, Cassie Ross, Manjari Mehrotra, Ann Paradise, Katie Schiavone and Mara Sirhal.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Here are four questions brands should use to ensure strategic growth.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

​​​​​​​The vegan bodega concept is tapping into the growing health-conscious consumer segment, offering only plant-based products.