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Solutions & Innovations
Path to Purchase NOW Series 2023
Retail Intel Webinar Series 2023
Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
Commerce Marketing Program
Retail Media Unplugged
Retail Media Summit
40 Under 40 Awards
Hall of Fame
Retail Media Awards
Women of Excellence
Digital Edition Archives
Path to Purchase Trends 2023: Challenges and Opportunities
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
Trends 2023: Retailer Media Networks Ratings and Challenges
We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
2022 Women of Excellence, Business Excellence
Profiles of Business Excellence winners Amy Andrews, Chrissy Arsenault, Kelly Burt, Milagros Cabrera, Heather Collins, Katie Hollimon, Anne Martin, Cassie Ross, Manjari Mehrotra, Ann Paradise, Katie Schiavone and Mara Sirhal.
Solutions & Innovations (November-December 2022)
We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
2022 OmniShopper Awards Case Studies
The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.
Category Closeup: Convenience Across Channels
PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.
2022 OmniShopper Awards: In-Store Marketing
Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.
Member Perspective: Reframing the Planning Process
Here are four questions brands should use to ensure strategic growth.
2022 Women of Excellence, Technology
Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.
2022 Women of Excellence, Industry Impact
Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.
Special Report: The Impact of Visual Content
Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.
In-Store Experience: Inside XMarket
The vegan bodega concept is tapping into the growing health-conscious consumer segment, offering only plant-based products.