Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.
Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Read profiles of the 2024 inductees here.
Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.
The March/April issue of P2PI Magazine presents two popular annual reports: part 2 of our annual Trends survey, and profiles of our 2024 Hall of Fame inductees, writes Editorial Director Jessie Dowd.
We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.