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Solutions & Innovations
Path to Purchase NOW Series 2023
Retail Intel Webinar Series 2023
Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
Commerce Marketing Program
Retail Media Unplugged
Retail Media Summit
40 Under 40 Awards
Hall of Fame
Retail Media Awards
Women of Excellence
Digital Edition Archives
On Trend: Seeing Brands Clearly
Colgate-Palmolive and 1WorldSync share best practices for product content.
The New Consumer (January-February 2023)
Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.
'Retail Media Unplugged' Is Here
Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.
The Pulse of the Industry
The challenges of evolving workplace models are affecting all businesses in how they recruit and retain talent and operate — and the commerce marketing industry is no exception, says Editorial Director Jessie Dowd.
Brand Watch: Molson Coors Celebrates with Drizly
The BevAlc company’s Topo Chico hard seltzer finds an audience online.
Insider Intel: A Sour Patch Kids Exclusive
The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.
Member Spotlight (January-February 2023)
A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.
Solutions & Innovations (January-February 2023)
We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
How CPG Marketers Are Battling Inflation
To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
All About Shopper Measurement
Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
Activation Gallery: Holiday 2022
We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.
In-Store Experience: Ulta’s Merchandising Overhaul
Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings.