The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.
Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.
Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.