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Solutions & Innovations
Path to Purchase NOW Series 2023
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Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
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2024 Media Kit
Love Wellness Women’s Health Brand Arrives at Walmart
Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.
Walmart Canada Invests $1 Billion to Modernize the Shopper Experience
$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario.
Retail Radar: Walmart, Home Depot Offer Shoppable Ads
Recent retail news includes U.K. retailers unveiling their holiday promotions, and Amazon Prime members' ability to subscribe to a new health benefit.
Walmart Targets Bravo Fans with Shoppable Episodes on Peacock
A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.
Revolution Walmart Elf Endcap
Retail Radar: Black Friday Blitz; Best Buy Livestreams
Recent retail news includes BJ's Wholesale Club opening its first Alabama location, and Best Buy's new holiday spots.
Walmart to Debut Store of the Future at 117 Locations
Here's a look at the remodeled stores, which include refreshed exteriors and interiors, more shopping carts, a front-end transformation and new signage and product displays.
2023 OmniShopper Awards Winners
The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo.
'Wednesday' Cosmetics Collection Rolls Out to Walmart
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.
Retail Radar: Amazon Adds Sociable Shopping Feature; Instacart Powers Up for Holidays
Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.
Walmart Paw Patrol: The Mighty Movie Showcase
Walmart 'Halloween Thrills' Display Ad
Walmart Remodels Michigan Store With Enhanced Experience
The supercenter store in Kalamazoo, Michigan, boasts updated product displays, more digital touchpoints and expanded categories throughout the store.
Retail Radar: Instacart's Recipe for Shopping; Best Buy Says Bye to DVDs
Recent retail news includes Walmart Connect offering education and certification options for partners, and Target teasing the imminent arrival of its Roundel Media Studio.