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Path to Purchase NOW Series 2023
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Walmart Brings Additional Retail Media to Stores
The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.
J&J Campaign at Walmart Supports Tree Planting
The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.
M&M’s Campaign Empowering Women Highlights Female Spokescandies
The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.
Axe Walmart 'Lil Baby's Manga Debut' Tweet
Retail Radar: Walmart Rolls Out Digital Shelf Labels; Amazon Enhances Ad Targeting Capabilities
Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."
Coca-Cola 'Welcome Race Fans' Spectacular
Rocket Book Endcap Display
Corona Draft Kings 'Bracket Beach Challenge' Pallet Display
Axe Walmart 'Exclusive Lil Baby Experience' Website
Axe Walmart 'Cooking Up Something Special' Instagram Update
Walmart M&M's 'Flip the Status Quo' Web Page
Walmart 'Happy Earth Day' Showcase
Bic Brings EasyRinse Game to Multiple Retailers
Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.
Retail Radar: Walmart Woos New Moms; Amazon Appeals to Pet Parents
Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.