Unilever Co.

Client: Unilever HPC USA
Producer: Mechtronics Corp.
Comments: Product benefits are illustrated through the use of a lenticular hologram mounted to the header panels. SBS was used for the headers and shelf covers to convey a high-end look. The corrugated display system was created around one central element: a generic sidekick. Three different units are constructed from this single element. This helped minimize component costs and waste, simplified production and assembly, and meant that common components could be re-run in the future.

Client: UMEX Co., Greenwich, Conn.
Products Promoted: Dove soap, Mentadent toothpaste and Vaseline Intensive Care lotion
Objective: These inflatables are used in military commissary stores. Their large size helps draw attention to the 20 to 30 cases of specially priced product on the floor below. The inflatables create large, three-dimensional, "must see" signage.
Introduction: January 1999
Number of Displays: 1,500
Construction/Materials: 0.2 mm PVC, 3-D construction, internal gussetts and Masonite top and bottom

Phoenix Display
Unilever Home & Personal Care USA

Client: Helene Curtis, Chicago
P-O-P Company: McLean Packaging Corp., Pennsauken, N.J.
Division: Temporary, Personal Hygiene, Diapers and Baby Care Items
Size of Run: 10,000
Objective: To introduce two new product lines and a new package design. The series had six different headers to accommodate the various products. The display had to be versatile enough to hold ten varieties of deodorant if required. There is an opening at the top of each sleeve so a consumer can easily return the product to the display if necessary.

Client: Chesebrough-Pond's USA
Product: Vaseline Lip Therapy Advanced Formula
P-O-P companies: Design Display Group Inc., Carlstadt, N.J.; Rand-Whitney, Montville, Conn.
Distribution: Drug stores; mass merchants
Construction: Printed SBS board; injection-molded PETG plastic
Introduction: October 1994

At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry.