Unilever Co.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Unilever
Producer: Smurfit-Stone Display Group, Richmond, Va.
Size of Run: 25,000
Comments: Designed to introduce new Ragu Express to younger, on-the-go consumers, this display can be used as a counter unit, floorstand or case stacker. Attention-grabbing graphics were designed to provide message continuity regardless of how the shippers/bases were oriented.

Client: Unilever HPC, New York
Product Promoted: Lotion
Comments: Open trays and clear product chutes enhance product visibility in this display designed to launch Caress lotion.
Introduction: March 2000
Size of Run: 28,000
Construction/Materials: Corrugated, flexography, lithograpy, PVC
P-O-P Company: Advertising Display Company, Lyndhurst, N.J.

Client: Unilever HPC, New York
Products Promoted: Dove body wash
Comments: Six buttons at the top of this interactive merchandiser for Dove products list various skin types and desired looks. When a consumer pushes one of the buttons, the suggested products light up and provide further information to aid product selection.
Introduction: March 2001
Size of Run: 250
Construction/Materials: Injection-molded housing, four-color graphics, illuminated buttons
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Retail Category: Drugstores and Health Stores
Display Type: Permanent Counter Display
Client: Unilever of Mexico
Producer: Armo P-O-P, Mexico City
Size of Run: 625
Comments: The display enables Unilever-HPC products to be placed in a single space, unifying brand quality and image. A versatile, removable-shelf layout allows product to be easily organized and well stocked.

Client: Unilever HPC - USA, Greenwich, Conn.
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: A curved, hinged product door on the front and clear windows on the side make this prepacked counter display unique. The display's low unit cost of less than $3 represents a good value since it holds 48 pieces of product.

Client: Unilever HPC-USA, Greenwich, Conn.
Products Promoted: Caress Lotion line
Objective: The sales of cosmetic skin care products has grown over the last two years and is expected to continue its growth. With the expansion of the Caress Master Brand into the lotion category, the client can capitalize on this growth while offering the specialty experience to the mass consumer.
Introduction: March 2000
Construction/Materials: Corrugated, flexography, lithography and PVC
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Product: Salon Selectives hair care products
P-O-P company: Phoenix Display/International Paper, Thorofare, N.J.
Distribution: Supermarkets
Introduction: August 2000
Duration: Temporary
Construction: Corrugated; vacuum-formed styrene trays; frosted, silkscreened PETG side panels
Display set-up: Retail staff
This floorstand puts emphasis on Unilever's Salon Selectives' new packaging and products.

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Client: Unilever HPC-USA, New York
Distribution: Mass merchants, drugstores
Size of Run: 8,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: Pond's Clear Solutions will attract large numbers of teens into the franchise. It will give these customers a chance to grow within the Pond's family from their early oily skin/blackhead timeframe through the time they become concerned with anti-aging.