Unilever Co.

As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.

Client: Unilever Bestfoods, Englewood Cliffs, N.J.
Size of Run: 1,500
Production Date: June 2002
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Permanent, Grocery: Processed Foods
Comments: Side graphic panels designed to look like stained glass and an eye-appealing header combine to reinforce the premium positioning of Bertolli pasta sauces. Casters provide easy maneuverability.

Client: Unilever Prestige, Mount Olive, N.J.
Producer: The Royal Promotion Group, New York
Comments: Frosted acrylic, strong imagery and appealing colors were used to bring the BCBG fashion brand into fragrance retail. The displays unified the four different fragrances without singling out any particular scent or color.

Client: Unilever Bestfoods, Englewood Cliffs, N.J.
Size of Run: 500
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: This wood display can easily be moved at retail to take advantage of cross-promotions and gain placement in non-traditional locations. The riser and graphic panels were designed for easy updating to support various promotions.