Dove Hair Care Launch Endcap
Client: Unilever HPC, Greenwich, Conn.
Introduction: January 2003
Number of displays: 38,190 (floorstand), 1,250 (endcap), 26,000 (sidekick)
Construction: Injection-molded plastic; vacuum-formed clear PETG; silk-screened frost matte and gloss; high-pressure laminated wood; litho-mounted corrugated; heat- bent styrene
Distribution: Mass merchants and supermarket chains
Dimensions (H x W x D): 6' x 3' x 2'
Weight: 250 lbs.
Producer: Mechtronics, White Plains, N.Y.